Intro:

If you’re thinking about selling your home, you might be wondering, “Can’t I just list it myself and save the commission?” I get it — on paper, that sounds tempting. But in reality, selling a home in Columbus takes strategy, precision, and a deep understanding of how buyers think. Here’s what a professional REALTOR® actually does to protect your equity and make your sale stress-free.

1. We Price It Right From Day One

Overpricing kills momentum. Underpricing leaves money on the table. A good agent knows how to analyze comps in your specific area — from Powell to Dublin to Westerville — and position your home exactly where the market will respond.

2. We Market Like a Media Company

Photos, video tours, staging, social ads, email blasts — today’s real estate marketing goes far beyond a yard sign. I use professional media and digital strategy to showcase your home to the right buyers on every platform.

3. We Handle Every Moving Part

Showings, feedback, negotiations, inspections, appraisals, title work — it’s a full-time job. Your REALTOR® coordinates all of it so you can focus on your next chapter instead of chasing paperwork.

4. We Negotiate With Experience (Not Emotion)

Buyers will push, inspectors will nitpick, and emotions will run high. A strong agent keeps the deal professional, strategic, and focused on your bottom line — not your frustration.

5. We Maximize Your Net, Not Just Your Sale Price

Selling for top dollar isn’t just about the list price. It’s about minimizing concessions, managing timelines, and protecting you from costly mistakes. The right REALTOR® earns their fee many times over by delivering results, not promises.

CTA:

👉 Thinking about selling your home in Columbus, Powell, or Dublin? Let’s talk strategy — from pricing and presentation to negotiation and closing.

[Contact Patrick Murphy, REALTOR® — Columbus, Powell & Dublin Expert]