Intro:

Ever wonder how REALTORS® actually find clients? Spoiler: it’s not magic, and it’s definitely not cold-calling random strangers. Around Columbus, successful agents build their business on trust, relationships, and community — not gimmicks. Here’s how the best agents keep their pipeline full, year after year.

1. Referrals Are the Lifeblood

In real estate, reputation is currency. Most of my clients in Powell, Dublin, and Westerville come from past clients, friends, and family. Delivering great service once usually leads to two or three more opportunities down the road.

2. Social Media Creates Visibility — Not Vanity

Instagram, Facebook, YouTube — they’re not about showing off closings. They’re about showing value. Market updates, behind-the-scenes videos, and neighborhood spotlights build credibility with the people already following you.

3. Community Involvement Builds Real Relationships

The best agents are everywhere — sponsoring local events, helping with school fundraisers, or chatting with small business owners over coffee. People do business with those they know, like, and trust — and that starts with showing up.

4. Consistency Beats Cleverness

You don’t need fancy marketing tricks. You need follow-up, communication, and persistence. A quick “how are things going in the new house?” text after closing keeps relationships alive long after the ink dries.

5. Market Expertise Is the Ultimate Magnet

When you genuinely understand the local market — builder incentives in Evans Farm, zoning shifts in Powell, or school rankings in Dublin — people start seeking you out. Expertise attracts business more than advertising ever could.

CTA:

👉 Thinking about buying or selling in Columbus, Powell, or Dublin? Let’s connect — I’ll show you what working with a full-time, community-focused REALTOR® really looks like.

[Contact Patrick Murphy, REALTOR® — Columbus, Powell & Dublin Expert]