Intro:
Few topics spark more curiosity (and confusion) than commissions. I hear it almost every week in Columbus: “So who actually pays your commission — the buyer or the seller?” The answer’s not as mysterious as you think, and understanding how it works can make you a smarter buyer or seller.
1. Sellers Pay the Commission — Usually
In most Central Ohio transactions, the seller pays a total commission, which is split between the listing agent (representing the seller) and the buyer’s agent (representing the buyer). Buyers rarely write a separate check for representation — they benefit from professional guidance without direct cost.
2. That Fee Covers a Lot More Than Marketing
Commissions fund every piece of the transaction: professional photography, MLS marketing, advertising, open houses, negotiations, contracts, and coordination with title, lender, and inspectors. When you hire a skilled agent, you’re paying for expertise, not just exposure.
3. Commissions Are Negotiable — But Quality Isn’t
Yes, every commission is negotiable by law. But when agents slash their rates, something’s being cut — marketing reach, availability, or experience. In markets like Powell or Dublin, where presentation matters, the “discount” often costs sellers far more in the long run.
4. The Market Influences Commission Dynamics
When inventory is tight, sellers may offer competitive commissions to attract top agents and ensure maximum visibility. In slower markets, terms shift — but a strong agent adapts their strategy to protect your bottom line.
5. The Best Agents Pay for Themselves
A seasoned REALTOR® knows how to price, position, and negotiate your home for the highest net proceeds. In that sense, a good agent isn’t an expense — they’re an investment that returns real money to your pocket.
CTA:
👉 Thinking about buying or selling in Columbus, Powell, or Dublin? Let’s sit down and break down how commissions really work — and how to make your real estate dollars go further.
[Contact Patrick Murphy, REALTOR® — Columbus, Powell & Dublin Expert]