Selling a luxury home takes more than a sign in the yard — it takes storytelling, strategy, and precision. The Central Ohio luxury market is sophisticated, and buyers at this level notice everything: presentation, pricing, and polish. Whether your home is in Evans Farm, Dublin, Upper Arlington, or New Albany, here’s how to make it stand out — and sell for what it’s truly worth.
1. First Impressions Are Everything — Especially Online
Luxury buyers start their search with their eyes, not their spreadsheets. Your photos, video, and virtual presentation need to feel expensive. That means professional staging, cinematic videography, and magazine-level photography. I work only with top-tier photographers and videographers who understand how to capture warmth, scale, and light — the subtle cues that separate a $600,000 listing from a $1.2 million one.
2. Pricing Is Psychology, Not Math
In luxury real estate, price sets tone. Too high, and your home lingers; too low, and you invite the wrong kind of attention. Strategic pricing isn’t about chasing comps — it’s about positioning. I analyze comparable properties, current absorption rates, and buyer profiles to land on a number that signals value without sacrificing perception.
3. Marketing That Lives Beyond MLS
The best homes aren’t sold on the MLS — they’re discovered. I leverage targeted digital campaigns, private broker previews, and curated social content to create desire before a home ever hits the public market. That means precision targeting for Dublin and New Albany buyers, retargeted social ads, and sometimes even exclusive invitation-only events at the property itself.
4. Luxury Buyers Want Stories, Not Specs
Anyone can list four bedrooms and three baths. I sell what it feels like to live there. Whether it’s a Bob Webb custom in Evans Farm or a stone-front classic in Upper Arlington, I craft narratives that connect emotionally — the morning light in the kitchen, the quiet evenings on the covered patio, the sense of arrival when you pull into the drive. It’s not just copywriting — it’s positioning.
5. Representation That Matches the Product
Luxury buyers expect a certain level of professionalism — and so should sellers. From my network of agents, builders, and designers to my local reputation across Columbus, Powell, Dublin, and beyond, I bring the kind of credibility that adds value before negotiations even begin. Representation matters — especially at this level.
Luxury homes don’t sell themselves — they sell through strategy. And strategy starts with choosing the right agent.
If you’re ready to elevate your home’s presentation, positioning, and profit — let’s get started. [Contact Patrick Murphy, REALTOR® — Columbus, Powell & Dublin Expert]