Local intro:

In Central Ohio luxury—think Dublin, Powell, and Columbus proper—top dollar isn’t luck; it’s choreography. You don’t “list & pray.” You pre-engineer demand. Here’s the 7-day launch framework I run for premium homes, with local nuance for Evans Farm in Powell, Westerville’s Highland Lakes, Upper Arlington’s classic streets, New Albany village-adjacent, Lewis Center (Olentangy Schools), and Delaware’s newer enclaves.

1) Micro-Pricing Beats Macro Averages

Stop pricing off county-wide stats—value lives on the block. Muirfield cul-de-sacs trade differently than through-streets; Jerome Village commands a new-build premium that older Dublin pockets don’t. In Upper Arlington, south-of-Lane versus west-of-Tremont is a meaningful delta. I stack hyper-local comps (days on market, concessions, seasonal timing) and set a strategic ask that creates “fear of missing out” without tripping appraisal landmines.

2) Pre-Market Fixes with Receipts (Not Surprises)

Luxury buyers don’t love unknowns. We pre-inspect major systems, handle fast-ROI punches (fogged panes, tired carpet, spa-bath caulk, exterior trim), and publish bids for anything we don’t fix. In Westerville and Lewis Center, where buyers compare against shiny new builds, tidy inspection files and vendor quotes neutralize the builder-incentive advantage.

3) Editorial Staging & Story-First Media

This isn’t furniture; it’s narrative. We stage for vignettes: a coffee-and-sunrise corner, a work-from-home Zoom backdrop, an indoor-to-outdoor entertaining lane. Then we shoot like a magazine: golden-hour exteriors, drone for setting, crisp floor plan, and a 45–60 second vertical reel that hooks in three seconds. In New Albany and Delaware, sightlines to green space and walkability cues get top billing.

4) Demand Stacking: Private Preview → Public Launch

Days −3 to 0: I run a “quiet” agent preview to top buyer’s agents, relocation partners, and my private list—test price elasticity, collect objections, tweak staging. Day 0: MLS + paid distribution. We anchor an offer window, schedule back-to-back showings, and gate premium details (survey, improvement list, utility loads) in a clean data room. In Powell’s Evans Farm—where inventory moves in clusters—this sequencing creates velocity and separates you from competing listings.

5) Negotiation Runway: Protect the Win

Multiple offers aren’t a trophy; they’re a tool. I manage escalation language, appraisal gap coverage, inspection scope, and possession terms so we don’t “win” only to give it back in remedies. Backup offers stay warm to keep leverage. If an appraisal dips, I walk the appraiser through our comp grid, builder pedigree, and upgrade ledger so value is defended with facts, not vibes.

CTA:

Thinking about bringing a high-end listing to market in Dublin, Powell, or Columbus—and want it launched like a product, not a flyer? I’ll tailor this blueprint to your address and your buyer pool, with local nuance for Evans Farm, Westerville, Upper Arlington, New Albany, Lewis Center, and Delaware.

[Contact Patrick Murphy, REALTOR® — Columbus, Powell & Dublin Expert]